01 · Not interested
They say no, in their own words.
The prospect says clearly that they don’t want final expense or burial coverage information.
Counts
- “Not interested”
- “Stop calling me”
- “Take me off your list”
- “I never asked for this”
- A wrong number with no interest of their own
Doesn’t count
- “Let me think about it”
- “Call me later”
- Asking about price
- Silence or a hang-up read as a no
02 · No bank account
Nothing to draft a premium from.
They confirm no checking account, no savings account, and no Chime or Cash App. “I pay cash”, a prepaid card or Direct Express only count when they say outright that there’s no account.
Counts
- No checking
- No savings
- No Chime or Cash App
Doesn’t count
- Has Chime or Cash App
- Any account a premium can draft from
03 · Disqualifying health
A condition no plan will write today.
They say they currently have cancer under treatment, COPD, kidney failure or dialysis, dementia, or Alzheimer’s. If your agency sells guaranteed-issue plans, you can still write these, so the rule doesn’t credit them.
Counts
- Cancer being treated now
- COPD
- Kidney failure or dialysis
- Dementia
- Alzheimer’s
Doesn’t count
- A past cancer
- Diabetes
- Heart issues
- A past stroke
- High blood pressure
- Oxygen use
- A condition they deny
04 · Abusive or hostile
Nobody should have to stay on that call.
The prospect is verbally abusive, threatening, uses slurs or keeps swearing at your agent, or is so agitated that carrying on would be wrong.
Counts
- Threats
- Slurs
- Sustained profanity at your agent
Doesn’t count
- Ordinary irritation
- A firm “no”
05 · Not mentally competent
They can’t follow the call, or can’t decide.
They can’t answer basic questions about themselves, still don’t understand the call after it’s explained, or answer incoherently throughout. A caregiver on the line saying they can’t make decisions counts too.
Counts
- Can’t answer basic questions
- Still lost after it’s explained
- Incoherent throughout
- A caregiver says so
Doesn’t count
- Confused by insurance terms
- Hard of hearing
- A slow answer
06 · Nursing-home residency
They live in care.
They say they currently live in a nursing home, an assisted-living facility, memory care or hospice.
Counts
- Nursing home
- Assisted living
- Memory care
- Hospice
Doesn’t count
- Living with family
- Senior apartments
- Independent living
07 · Age outside range
Under 50 or over 80, by their own count.
The prospect states an age, or a birth year that implies one, below 50 or above 80. It has to be their age, said by them.
Counts
- Their own stated age
- A birth year that puts them out of range
Doesn’t count
- The age the transfer rep announced
- An age your agent guessed
08 · No response
The prospect never says a word.
On a transfer, the vendor’s rep speaks first to introduce the prospect. Those are the rep’s words. If, after the handover, the prospect says nothing at all (silence, only noise, a line gone quiet while your agent tries for a reply), it’s credited, whoever hung up. When the customer side holds one word or less, the platform credits it on its own.
Counts
- Silence
- Only noise
- No reply to your agent
Doesn’t count
- “Yeah”
- “Hello”
- “Mhmm”
- Their name
09 · Agent hung up within 20 seconds
Twenty seconds, no questions asked.
Any call your agent ends at 20 seconds or less is credited, whatever was said. The platform decides it from the call’s own timing, on the vendor’s clock: your desk timer starts where theirs did, so you both read the same seconds.
Counts
- Your agent ends the call at 0:20 or less
Doesn’t count
- 0:21 and on: the other rules decide
10 · Prospect hung up inside the buffer
They hang up before 90 seconds.
The prospect ends the call inside the buffer, for any reason. The platform decides it from who hung up and when, no transcript needed.
Counts
- The prospect hangs up inside 90 seconds
Doesn’t count
- A hang-up after the buffer
11 · Audio or connection failure Default rule set
A line that never worked.
A real audio or connection failure from the start of the call stopped any meaningful conversation: the prospect can’t hear your agent, or the line is dead or garbled throughout, and the call ends because of it.
Counts
- Can’t hear your agent
- Dead or garbled throughout
Doesn’t count
- A brief glitch
- Background noise
- A call that recovered
12 · Fake or troll prospect Default rule set
Pretending, on the record.
The recording clearly shows the person pretended to be interested to waste time, gave obviously false information, or joked the whole way through. Suspicion isn’t enough: the transcript itself has to show it.
Counts
- Fake interest to waste time
- Obviously false information
- Joking throughout
Rules are set per campaign. These last two are in our default rule set; your campaign’s list is in the app.